EnduranceBookings powers race entry for running, triathlon and multisport brands. A conversion-tuned checkout on your own domain, plus the CRM, email and paid-social engine to fill your next start line.
01 / Platform
Organisers across road, trail, triathlon and track run on EnduranceBookings. Every client gets a themed sub-site and checkout on their own domain: their logo, their colours, their events. We run the infrastructure; you keep the customer.
entries.yourrace.com → /book/o/your-race checkout.yourevents.co.uk → /book/o/your-events book.yourbrand.com → /book/o/your-brand # one DNS record
02 / Checkout
Cross-sell your other races inside the checkout: one basket, one payment, entries cloned from the runner's details. Multi-entry discounts apply across events.
Basket persistence, one-tap autofill, mobile sticky pay bar, real-data scarcity ("Only 7 left") and progress-to-discount. Every abandonment point engineered out.
A dedicated charity step with your partner charities, one-tap donations and thank-you receipts. Fundraising revenue with zero extra ops.
Theming to the pixel: colours, fonts, logos, email templates and receipts all speak as your brand, on your domain, per event if you need it.
Bookings by event and distance in real time, CSV exports for timing and ops, and revenue summaries, plus API access for your own systems.
Built on a data platform spanning millions of entries: entry forecasting, realistic-capacity modelling, weekly email recommendations and anomaly alerts.
Stripe-powered with Apple Pay, Google Pay and Link. Idempotent fulfilment, webhook + fallback redundancy, e-ticket emails on payment.
Signed webhooks push every booking into your existing warehouse or CRM the second it's paid, or keep everything here. Your data, your choice.
03 / Marketing engine
Selling this year's place is half the job. EnduranceBookings ships with the marketing engine to sell the next one: every athlete in one CRM, synced to your email and ad platforms, with AI deciding what to promote next.
Every entrant unified into a single athlete record across events, brands and seasons. Segment by distance, venue, recency or spend in seconds.
Audiences, tags and segments pushed to Mailchimp nightly. An AI recommender picks which races each region should be sent this week, with the reasoning to back it.
Ad accounts synced against real bookings for true cost-per-entry. Upload story and feed creative in the right formats and push it straight to campaigns.
Click-to-checkout journeys stitched per athlete. See which channel actually sold every place, with anomaly alerts the moment a race goes quiet.
04 / Case study
RunThrough is one of the busiest race organisers in the UK, and one of a growing roster of independent brands on EnduranceBookings alongside clients like Dorney Lake Events and Active Leisure Events. Checkout, CRM and marketing engine, all under their own brand.
05 / Integrations
Every paid order fires a signed webhook to your stack. Warehouse, CRM, timing, Slack: wherever your ops live, the booking is already there.
{
"order_ref": "RT-KB4PU76",
"organiser": "runthrough",
"event": { "slug": "battersea-park-half",
"date": "2026-07-18" },
"participants": 2,
"total_pence": 6700,
"donation": { "charity": "The Christie",
"pence": 500 },
"signature": "hmac-sha256 ✓"
}Full migration from your current provider included. Live in days, not months.
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